Thriving on with Telstra
Telstra Annual Report 2016
Our close collaboration with Telstra’s annual report team this year was valuable, and we produced a piece of work that we're very proud of. The design was informed by Telstra’s brand evolution which introduced new gradient colours and a more flexible treatment of the Telstra spectrum. The aim was to create a report that was sincere, friendly and supported their vision, while still reflecting Telstra’s position as a leading telecommunications company.
Our approach was to maintain visual space where possible in order to engage and enhance the reader experience. The strong visual themes of ‘luminosity’, ‘vitality’ and ‘magic every day’ runs through our image selection to ensure the report supports the evolved Telstra brand.
The Financial section of the report was also transformed this year. Often assigned the role of being the ‘dry bit’, this year, we married the look and feel of this section with the rest of the report through the continued use of engaging brand imagery and highlight support boxes. Optimal team work has delivered another great result!
Kathmandu Sustainability Report 2015
The theme of this year’s sustainability report was future possibilities and highlighting achievements. This concept was captured in a graphic device – the frame. The frame was used to highlight imagery and to draw attention and focus to important information throughout the document.
A new suite of infographics was created for use throughout the whole document, ensuring that the visual style remained consistent throughout. The use of infographics was important as it helped to convey a lot of information in an interesting and engaging way. During development of the infographics, we focused on creating designs that could be easily adapted for multi-channel use, as per the brief.
Colour, Lights, Magic
Telstra's latest brand adaptation
Telstra's most recent look captures the vitality, luminosity and magic of every day life.
We've been busy rolling out collateral in the sophisticated, refined and vibrant Telstra brand. From brochures to flyers, it will be hard for you to miss the eye-catching creative when you're out and about.
A brighter image
CitiPower and Powercor summary report
CitiPower Powercor's summary report was designed to engage readers through dynamic photography and layouts. Majority of the photography was done specifically for the report, on location at various places where the CitiPower Powercor's involvement in the community has made its mark.
The overall creative concept explored the interconnectivity of the CitiPower Powercor electricity grid in a graphic and abstract style using gold and silver printing techniques. The result was a striking cover and book that captures the diversity and scope of CitiPower|Powercor's engagement with the Victorian community.
Energy and Water Ombudsman Victoria
The Energy and Water Ombudsman (Victoria) (EWOV) is an industry-based external dispute resolution scheme, providing customers with an accessible, informal and free alternative to formal legal processes when it comes to dealing with issues relating to electricity, gas or water providers.
The EWOV Community Consultation Strategy was developed to increase awareness about energy and water issues among customers who are unlikely to have access to the EWOV website. EWOV came to us to develop a communications solution to spearhead this strategy. Using simple, engaging language and defined and illustrative icons, we developed a creative style that not only communicates the customer’s journey through the energy landscape, but also engages the community with the EWOV brand.
Hot in the city
V/Line heat awareness and christmas campaigns
For the 2013/2014 holiday season, V/Line was keen to capitalise on the paper cut-out illustration style we developed and used in previous campaigns. This bright and friendly illustration style is bold and impactful, which helps to increase the visibility of these informational posters on crowded platforms.
This year's Heat Campaign is an update to last year's – the colour palette has been adjusted to reflect the warmth of summer and the sun over the city of Melbourne is the focal point of this scene.
The Christmas brief required us to incorporate festive imagery as well as the theme of 'escape from the city'. Taking a cue from this, we used the symbol of doves flying over and away from the city out to the Victorian countryside. This concept was translated over an A1 poster, DL flyer and an EDM.
Telstra launches online video
Telstra website services video
Telstra's T-Suite Website Services provide businesses with the resources and expert help to create and maintain an online presence.
Telstra wanted a video aimed towards small to medium sized businesses to introduce the benefits of creating and maintaining an online presence, and demonstrate why Telstra is best placed to deliver these services. The video had to match the different options and features offered by T-Suite with the skill and knowledge level of the customer, all in a 2 minute window.
Telstra's dynamic brand and colour spectrum was used to it's full potential to capture and retain the viewer’s interest, and convince them that their next move would be to contact Telstra to create and launch their new website.
Things are going to change
IWDA Gifts of Change promotional material
TW connected with International Women's Development Agency (IWDA) through goodcompany.com.au, a website that allows not-for-profit organisations to advertise their needs so that companies can then donate their services and time.
IWDA is entirely focused on improving women's rights and gender equality across Asia and the Pacific, through empowerment and education.
One of IWDA's biggest campaigns is Gifts of Change and after four years of the same creative, IWDA was seeking a revitalised communications strategy to increase awareness and donations.
After much research, we developed a new strategy that struck an emotional connection with the purchaser. The result was eight typographical style cards for the purchaser to keep or give as a gift, with playful phrasing and bold styling.