The bigger picture with Telstra
Telstra Annual Report 2018
Telstra's Annual Report for 2018 exemplified what can be achieved when processes are refined to produce effective results. Focusing on content and how the information was to be delivered to stakeholders and shareholders, we reorganised and omitted content 'clutter'.
Looking at the bigger picture allowed us to work together with Telstra to pinpoint what content was absolutely crucial to the printed version of the Annual Report, and what could be transferred to the online version. This meant that the design could again be kept simple and airy, and infographics and large imagery could be reintroduced with the new real estate that we were able to regain.
Victoria University wanted their Student Guide to be fresh and fun – something students would want to hang onto all year, refer back to and carry around as a pocket guide.
They wanted it to be much less dry and administrative and more about making students feel they have a place at VU, a place that would be welcoming and exciting.
Using the idea of 'tapestry' and having various shapes and sizes dance around the page as well as lock into each other, our design highlights a sense of inclusivity and diversity that students would no doubt be hoping for on their new adventure.
Hospitals trust Defries
Defries Product Catalogue
Defries required us to refresh their brand look as well as update their existing catalogue. Our focus was on keeping the pages looking fresh and bright, as medical products are not exactly the nicest looking things. Clean layouts help users navigate through the multitudes of codes to help them find the products they are after. It was also important to include as much imagery with people as possible, to add the human touch to the catalogue to help offset its clinical nature.
Staying grounded with Telstra
Telstra Annual Report 2017
This year's annual report was about focusing on integrity and trustworthiness. Having been a part of Telstra's Annual Report creation for a few years now, we wanted to keep things simple as part of this sense of assurance.
The colour palettes chosen were from the 'softer' ranges of Telstra brand's gradient suite. In a departure from previous reports, there was less dependance on icons and infographics. Instead, we trusted that clean layouts and typography would be strong enough to communicate what needed to be told.
Kathmandu Sustainability Report 2016
The focus for this Kathmandu's 2016 Sustainability Report was about a positive outlook for the future. Kathmandu wanted to assure their stakeholders that they were setting goals and targets and that they were forging ahead to achieve those.
This helped to drive the design – bold type and imagery was used to reinforce these ideas, and infographics that are simple yet impactful are weaved into the layout of each page.
Thriving on with Telstra
Telstra Annual Report 2016
Our close collaboration with Telstra’s annual report team this year was valuable, and we produced a piece of work that we're very proud of. The design was informed by Telstra’s brand evolution which introduced new gradient colours and a more flexible treatment of the Telstra spectrum. The aim was to create a report that was sincere, friendly and supported their vision, while still reflecting Telstra’s position as a leading telecommunications company.
Our approach was to maintain visual space where possible in order to engage and enhance the reader experience. The strong visual themes of ‘luminosity’, ‘vitality’ and ‘magic every day’ runs through our image selection to ensure the report supports the evolved Telstra brand.
Telstra Brand 3.0
Telstra Brand Collateral
A relevant brand should not only play the part, it should also look the part. Telstra is a company that's always evolving and staying ahead of the game.
Familiar design motifs have been updated and refreshed to add to the life of the brand. It's not reinventing the wheel, but adding a fresh coat of paint to the wheel certainly makes things a little more exciting.
Kathmandu Sustainability Report 2015
The theme of this year’s sustainability report was future possibilities and highlighting achievements. This concept was captured in a graphic device – the frame. The frame was used to highlight imagery and to draw attention and focus to important information throughout the document.
A new suite of infographics was created for use throughout the whole document, ensuring that the visual style remained consistent throughout. The use of infographics was important as it helped to convey a lot of information in an interesting and engaging way. During development of the infographics, we focused on creating designs that could be easily adapted for multi-channel use, as per the brief.
A brighter image
CitiPower and Powercor summary report
CitiPower Powercor's summary report was designed to engage readers through dynamic photography and layouts. Majority of the photography was done specifically for the report, on location at various places where the CitiPower Powercor's involvement in the community has made its mark.
The overall creative concept explored the interconnectivity of the CitiPower Powercor electricity grid in a graphic and abstract style using gold and silver printing techniques. The result was a striking cover and book that captures the diversity and scope of CitiPower|Powercor's engagement with the Victorian community.
Energy and Water Ombudsman Victoria
The Energy and Water Ombudsman (Victoria) (EWOV) is an industry-based external dispute resolution scheme, providing customers with an accessible, informal and free alternative to formal legal processes when it comes to dealing with issues relating to electricity, gas or water providers.
The EWOV Community Consultation Strategy was developed to increase awareness about energy and water issues among customers who are unlikely to have access to the EWOV website. EWOV came to us to develop a communications solution to spearhead this strategy. Using simple, engaging language and defined and illustrative icons, we developed a creative style that not only communicates the customer’s journey through the energy landscape, but also engages the community with the EWOV brand.
Hot in the city
V/Line heat awareness and christmas campaigns
For the 2013/2014 holiday season, V/Line was keen to capitalise on the paper cut-out illustration style we developed and used in previous campaigns. This bright and friendly illustration style is bold and impactful, which helps to increase the visibility of these informational posters on crowded platforms.
This year's Heat Campaign is an update to last year's – the colour palette has been adjusted to reflect the warmth of summer and the sun over the city of Melbourne is the focal point of this scene.
The Christmas brief required us to incorporate festive imagery as well as the theme of 'escape from the city'. Taking a cue from this, we used the symbol of doves flying over and away from the city out to the Victorian countryside. This concept was translated over an A1 poster, DL flyer and an EDM.
Telstra launches online video
Telstra website services video
Telstra's T-Suite Website Services provide businesses with the resources and expert help to create and maintain an online presence.
Telstra wanted a video aimed towards small to medium sized businesses to introduce the benefits of creating and maintaining an online presence, and demonstrate why Telstra is best placed to deliver these services. The video had to match the different options and features offered by T-Suite with the skill and knowledge level of the customer, all in a 2 minute window.
Telstra's dynamic brand and colour spectrum was used to it's full potential to capture and retain the viewer’s interest, and convince them that their next move would be to contact Telstra to create and launch their new website.
Things are going to change
IWDA Gifts of Change promotional material
TW connected with International Women's Development Agency (IWDA) through goodcompany.com.au, a website that allows not-for-profit organisations to advertise their needs so that companies can then donate their services and time.
IWDA is entirely focused on improving women's rights and gender equality across Asia and the Pacific, through empowerment and education.
One of IWDA's biggest campaigns is Gifts of Change and after four years of the same creative, IWDA was seeking a revitalised communications strategy to increase awareness and donations.
After much research, we developed a new strategy that struck an emotional connection with the purchaser. The result was eight typographical style cards for the purchaser to keep or give as a gift, with playful phrasing and bold styling.